Jiacheng Huang

Welcome to my website. :)

I am a PhD student at the University of Minnesota - Hubbard School of Journalism, studying under the advising of Drs. Alvin Zhou and Jisu Huh.

My research interests focus on computational social science (LLM, recommendation, vision) and strategic communication (organizations, advertising, and public relations). Most of my work either explores the intersectionality of these fields or falls into one of the two, mostly through computational methods.

I am on the job market of 2026-2027.

Computational Social Science

LabelGenius: A Python Library for LLM-based Multi-modal Content Labeling (In press)
Temporal Bias in Scientific Embeddings (Working paper)

CCS ∩ Strategic Comm

Generative AI outperforms humans in social media engagement [Link]
Navigating strategic communication: Exploring methodological perspectives [Link]
Corporate Social Responsibility (CSR) versus Corporate Social Advocacy (CSA): Conceptual Boundaries, Distinct Roots, and Growing Convergence Revealed by Topic Modeling and Word Embedding (In press)
A picture says a thousand words: A multimodal analysis of emotion in NGO fundraising (R&R)
Innovation vs. impact: Unpacking the citation penalty for innovative public relations research (R&R)
Between purpose and strategy: How corporations amplify CEO activism on social media (R&R)

Strategic Communication

Does perceived authenticity of CEO activism communication motivate employee advocacy? [Link]
Corporate social advocacy (CSA) and leadership [Link]
Qualitative differences in minority immigrants’ relationships with identity-matching vs. non-matching influencers [Link]

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